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SIX TRAVEL TRENDS INSPIRING GUEST BOOKING BEHAVIOUR IN 2026 AND BEYOND

SIX TRAVEL TRENDS INSPIRING GUEST BOOKING BEHAVIOUR IN 2026 AND BEYOND

 MSC Cruises today unveiled six travel trends that are shaping guests’ booking patterns and driving itinerary offerings heading into 2026. From travellers planning holidays centred around sporting events, to children influencing family holiday choices, these emerging trends are setting the scene for how guests will travel in the new year.

FAN VOYAGES

2026 is set to be a standout year for sporting events, drawing fans from around the world. Millions of fans will travel across the globe to catch their favorite team competing for victory.

A good portion of these fans will take full advantage of their practical travel and turn it into a fan voyage, by extending their trip into a full holiday and maximise their time in and around the sporting destinations with pre or post experiences [1].

Many of these sporting events will see travellers flocking to destinations near MSC Cruises’ departure ports (LINK), making an MSC Cruises’ sailing an easy addition to their existing plans, and allowing them to see multiple destinations without having to repack their suitcase or hire a car.

Approximately five million fans are expected to attend major football events in cities across U.S. cities in 2026, including Miami and Seattle – both home ports for MSC Cruises. From these cities, travellers can extend their holidays pre- or post-game with a seven-night sailing to Alaska from Seattle on board MSC Poesia (LINK), or a seven-night Caribbean sailing from Miami on board MSC World America (LINK), the line’s newest flagship.

In addition, MSC Cruises will once again serve as the title sponsor of three Formula 1® World Championship Grand Prix races in 2026, the FORMULA 1 MSC CRUISES GRAN PREMIO DE BARCELONA-CATALUNYA 2026 in Spain, FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026 in Austin and FORMULA 1 MSC CRUISES GRANDE PRÊMIO DE SÃO PAULO 2026 in Brazil. With a loyal fanbase worldwide, many will travel to these cities and many others to experience the adrenaline-pumping events. Formula 1® fans can attend the Grand Prix in Austin after a seven-night Caribbean voyage aboard MSC Seascape, sailing from Galveston, Texas (LINK). Fans can also sail on MSC World Europa to Barcelona (LINK) ahead of the Grand Prix™ in Barcelona to see the thrilling racing action.

RISE OF THE ‘ME-KEND’

The rise of the ‘me-kend’ is trending as travellers are embracing indulgent quick trips as a form of self-care [3]. Holidays are no longer saved for birthdays or long stretches of paid time off work – instead, people are looking for a weekend getaway to serve as a quick mood-booster.

MSC Cruises offers three-and four-night sailings with a range of accessible embarkation ports that can be reached by car, meeting the demand for these weekend trips and allowing guests to take a short break without having to plan an extended holiday. Guests can book three or four-night itineraries that visit the sun-soaked Caribbean and Bahamas from Miami with MSC Seaside or Port Canaveral with MSC Seashore with itineraries visiting MSC Cruises’ private island in the Bahamas, Ocean Cay MSC Marine Reserve (LINK). Guests can also book short sailings to beautiful destinations in the Mediterranean from Genoa with MSC Magnifica and visit the sights of Northern Europe departing from Southampton with MSC Virtuosa (LINK).

KIDFLUENCING

Another trend driving travel choices in 2026 is the influence of children on a family’s holiday decisions. More than 80 percent of parents say that their kids help choose and plan their trip, with kids bringing ideas that are fueled by curiosity, creativity and online inspiration [3].

MSC Cruises offers award-winning family programming (LINK) on board, driving interest from children with amazing spaces and activities that aim to give guests the freedom to express their creativity, play, socialise and explore. From dedicated kids’ clubs offering more than 100 hours of entertainment for different age groups from 0 to 17 years old to Sportplex, a spacious and dynamic gaming space equipped with everything including basketball, tennis courts, interactive activities and even bumper cars and roller skating on some ships, there’s something to suit the whole family. Families can also enjoy MSC Formula Racer, immersive VR experiences, an interactive XD cinema or an aquapark with thrilling waterslides. In addition, MSC Cruises partners with LEGO®, providing a unique way for children from all around the world to connect. Families will enjoy spending time together with experiences like family game shows and theater performances, and when parents are ready for a date night on their own, children can enjoy entertainment in the kids’ club.

QUIET-CATIONS

In the digital age, more people are looking to find quiet, calm ways to escape, with their digital devices firmly switched OFF. In 2026, travellers will look to swap the noise of daily life and the distractions of an overstimulating world for the soothing stillness of nature [2]. Holidays will be used to restore a sense of calm, with 43 percent of travellers wanting to feel closer to nature and one in four turning to quieter hobbies while on holiday.

MSC Cruises will sail its first Alaska season in 2026, with seven-night itineraries on MSC Poesia from Seattle (LINK) to Ketchikan, Icy Straight Point, Tracy Arm Fjord, and Juneau in Alaska and Victoria in Canada.  Guests will enjoy a peaceful getaway, discovering breathtaking wonders both from the ship and during excursions. From viewing picturesque fjords and watching humpback whales to hiking up Mount Roberts and discovering awe-inspiring glaciers, a cruise through Alaska centres guests back in the beauty of nature and provides a serene retreat.

LOW-SEASON TRAVEL

More travellers are recognising the benefits of traveling in the low-season with its milder temperatures, easier attraction access and more affordable pricing. Increasingly, people are looking to take advantage of this time of year to explore popular destinations in a slower and more authentic way.

In 2026, MSC Cruises will offer sailings to highly coveted destinations, allowing guests to explore the Southern Caribbean and Antilles, as well as Greece and Eastern Mediterranean, without the peak season bustle. In the Southern Caribbean and Antilles, guests can sail aboard MSC Virtuosa, MSC Opera or MSC Seaview (LINK) to explore natural wonders and sophisticated cultures, where beautiful bays and beaches meet cosmopolitan flair with mild temperatures and a relaxed rhythm. Meanwhile in Greece and Eastern Mediterranean, guests can sail on board MSC Orchestra, MSC Lirica and MSC Divina (LINK) while travelling to visit renowned historical sights, breathtaking architectural marvels and beautiful landscapes. MSC Lirica will offer 7-night sailings during the shoulder seasons from Venice-Marghera (Italy) to iconic destinations including Kotor (Montenegro) Mykonos and Syros (Greece) and Ancona (Italy). MSC Divina will depart from Civitavecchia for Rome, giving guests the opportunity to discover the stunning sights of Mykonos in Greece, Kusadasi and Marmaris in Turkey and Naples, Italy. MSC Orchestra will offer 7-night sailings from Bari (Italy) to Greece (Piraeus for Athens and Corfù) and Turkey (Izmir/Ephesus and Istanbul) (LINK).

ALL-INCLUSIVE AND PERSONALISED LUXURY EXPERIENCES

The most popular luxury travel experiences in 2026 will be all-inclusive and personalised [4]. Affluent travellers will look for holiday options that provide the privilege of complete relaxation, where the stress of planning is removed and their specific needs are met throughout the entirety of their trip.

MSC Yacht Club, MSC Cruises’ ship-within-a-ship concept (LINK), caters to guests with an outstanding all-inclusive experience and premier service where every detail is meticulously attended to. Guests who stay in MSC Yacht Club enjoy priority embarkation and disembarkation, 24-hour butler and concierge services and premier room service delivered at any hour. Personalisation goes above and beyond with every detail attended to from the perfect pillow selection to a fully stocked personalised mini bar and late-night treats delivered by the butler. Guests also receive a premium beverage package, unlimited Wi-Fi, and thermal spa access, making the MSC Yacht Club experience an all-inclusive sanctuary. Now open for sale, MSC Yacht Club is available to book on the MSC 2027 World Cruise – the first time that guests will be able to book MSC Yacht Club for this type of itinerary. 

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MSC WORLD ATLANTIC, SETTING SAIL FROM PORT CANAVERAL IN NOVEMBER 2027

MSC WORLD ATLANTIC, SETTING SAIL FROM PORT CANAVERAL IN NOVEMBER 2027

 MSC Cruises today opened sales for MSC World Atlantic, set to debut from Port Canaveral, Florida (U.S.), in November 2027.

The ship will offer guests the chance to experience a seamless blend of cultures, flavours, and styles from both sides of the Atlantic brought together in one thrilling destination at sea.

As the fourth ship in the cruise line’s trailblazing World Class series, MSC World Atlantic is designed to blend MSC Cruises’ signature European style with American comfort and will offer alternating 7-night and 14-night Eastern and Western Caribbean sailings to some of the most iconic destinations – including Ocean Cay MSC Marine Reserve, MSC Cruises’ private island in the Bahamas.

Gianni Onorato, CEO, MSC Cruises said, “The deployment of MSC World Atlantic from Port Canaveral, Orlando, underscores our dedication to offering U.S. and international guests our most cutting-edge ships, with Port Canaveral being a central hub with easy connections for guests from all around the world.

As with each new ship we launch, she will feature new and innovative features, venues and attractions to further raise the bar for cruising in the Caribbean.”

With more than 38,000 square metres of public space, MSC World Atlantic invites guests to chance to taste, see, and feel the world in one unforgettable holiday, and discover something new around every corner.

More than 40 bars, restaurants, and lounges await, from authentic Italian eateries to the all-American steakhouse Butcher’s Cut, and to Kaito Teppanyaki, where guests can enjoy bold Japanese flavors paired with dramatic tableside cooking.

The ship will also feature a new, vibrant lounge bar, Viva La Musica, dedicated to celebrating Latin culture with music, salsa dancing and a wide choice of handcrafted cocktails.

Following in the footsteps of her sister ships, MSC World America and MSC World Asia, MSC World Atlantic will be home to seven onboard districts, each having its own atmosphere, facilities and experiences designed to enrich the guest experience.

For thrill-seekers, MSC World Atlantic will offer attractions such as Cliffhanger, the over-water swing that lifts riders 50 metres above the ocean, along with several exciting new experiences to be revealed soon.

Itineraries for MSC World Atlantic are now available to book: LINK

MSC Voyager’s Club members who book from December 10 to 24 2025, will receive 1,000 extra points (Welcome status members Included). Classic status members and above will receive an onboard credit of $50 per person and also benefit from their usual Voyagers’ Exclusives benefits when booking more than 12 months ahead of their departure, including a 5 percent + 5 percent discount, double membership points after the cruise is booked. Club Silver status members will also receive $50 onboard credit. See website for full terms and conditions.

Some of the highlights waiting for guests on board MSC World Atlantic include:

NEW – Viva La Musica – One of MSC World Atlantic’s 40+ bars, restaurants, and lounges, this vibrant new venue celebrates Latin culture with live music, dancing, and high-energy nightlife.

The Clubhouse – Making its U.S. debut, this retro-inspired space brings families together with classic table games, the LEGO® Family Zone, bumper cars, sports basketball, and roller skating and much more family entertainment activities!

The MSC Yacht Club – MSC Cruises’ exclusive “ship within a ship concept” will offer a keycard-only access to a secluded sanctuary with dedicated lounge and restaurant, private pool, sun deck and 24-hour concierge, all within easy reach of everything a larger ship has to offer. The ship will feature 144luxurious suites and these VIP amenities extend onshore at Ocean Cay MSC Marine Reserve, with private access to Ocean House Beach.

An array of 40 gastronomic experiences, bars and lounges – With six speciality restaurant concepts including guest favourites Butcher’s Cut steakhouse, Kaito Sushi and Teppanyaki, and Hola! Tacos & Cantina, plus more exciting new concepts to be revealed, MSC World Atlantic will cater to every taste and temptation and offer a rich variety of global flavors.

The Harbour – located in the Family Aventura District, this dynamic outdoor theme park invites families to play, dine, and explore together. Features include an Aquapark with twisting waterslides and splash zones, plus a sky-high High Trail Ropes Course where guests can navigate across rope bridges and towers.

Cliffhanger ​- After its successful Debut on MSC World America, this thrilling over-water swing lifts guests 50 metres above the ocean for unbeatable views and an unforgettable adrenaline rush.

Doremiland Kids Club – As a family-owned company, MSC Cruises knows what it takes to keep the whole family happy on holiday, and on MSC World Atlantic children can explore, create, and play at one of the line’s largest dedicated childcare clubs, featuring two new LEGO® spaces for action-packed programming for ages 0 to 17.​

Panorama Lounge – A stylish two-deck venue where guests can enjoy pre-show cocktails before the space transforms into a dazzling theatre with spectacular international entertainment and immersive LED displays.

MSC Aurea Spa​ – Featuring one of the largest thermal areas yet in MSC Cruises fleet complete with saunas, steam rooms, and snow rooms. Guest can also enjoy a full menu of face and body treatments, a Gym Powered by Technogym® with stunning ocean views and The Gentlemen’s Barber for all grooming needs.

More information about MSC World Atlantic:

MSC World Atlantic will be fueled by LNG, a fuel which enables a direct transition towards drop-in bio and synthetic renewable LNG. The ship is fitted with shore power connectivity, which allows the ship’s engines to be switched off while in port, eliminating local emissions and reducing the impact on local air quality. Smart technology is used throughout the ship to ensure guests can travel in comfort while keeping energy and water use low. The ship also has an advanced wastewater treatment plant and a comprehensive onboard recycling management plant that minimises waste.

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12-MONTH COUNTDOWN TO MSC WORLD ASIA – DISCOVER 12 DETAILS OF THE NEW FLAGSHIP

12-MONTH COUNTDOWN TO MSC WORLD ASIA – DISCOVER 12 DETAILS OF THE NEW FLAGSHIP

The one-year countdown to the launch of MSC Cruises’ latest flagship, MSC World Asia, has begun. The state-of-the-art flagship is set to become the latest World Class ship to join the cruise line’s fleet, inviting guests to experience the Art of Cruising beginning December 2026.

Setting sail to some of the Mediterranean’s most sought-after destinations from 4 December 2026, the ship will feature subtle design elements that reflect Asia’s rich culture, art and landscapes and will offer returning guest favourites alongside new concepts that will deliver unforgettable onboard experiences.

With just 12 months to go until the ship’s launch, MSC Cruises is sharing 12 highlights about the flagship, and the exciting amenities, world-class dining and spectacular entertainment that await guests on board.  

  • NEW! Dragon Sculpture: A striking stainless-steel dragon suspended from the ceiling 10 metres above the World Promenade will captivate guests. The 12-metre-long and nine-metre-wide sculpture adorned with nearly 700 mirrors and 3,000 LED lights will also illuminate in the evening on board MSC World Asia.
  • Breathtaking Mediterranean Itineraries: MSC World Asia will sail in the Mediterranean, calling at some of the region’s most captivating destinations. Starting 4 December 2026, the ship will sail seven-night itineraries to Barcelona (Spain), Marseille (France), Genoa, Civitavecchia for Rome, Messina (Italy) and Valletta (Malta) during the Winter 2026/27 season, and will offer seven-night itineraries to Barcelona, Marseille, Genoa, Naples (Italy), Messina and Valletta during the Summer 2027 season.
  • NEW! The Spiral @ Tree of Life: Set to be the longest dry slide at sea at 81.3 metres, this eye-catching, signature architectural feature of MSC Cruises’ World Class ships offers a thrilling ride that lets guests slide between 12 decks in seconds. The new design will be inspired by trees in Singapore’s famous Gardens by the Bay, tying into the ship’s Asia-inspired elements.
  • NEW! Pan-Asian Street Food: This lively venue will offer a dining experience with a dedicated bar and inviting outdoor terrace, offering both dine-in and on the go options. Focusing on Southeast Asian cuisine – including flavours from Singapore, Thailand, Laos, Hong Kong, Vietnam and Indonesia – this speciality restaurant will transport guests to a world of tastes, textures and stories of the region in a way never seen at sea.
  • Top Deck Family Fun – The Harbour & The Clubhouse:
    • NEW DESIGN! The Harbour: Featuring a new elegant Asian-inspired redesign, offering a revolutionary outdoor park within the Family Aventura district where families can come together to engage in activities, indulge in delicious bites and soak up the sun. The Harbour will feature the Cliffhanger – an exhilarating over-water swing ride towering 50 metres above the ocean, a thrilling high ropes course, an aquapark, a dedicated children’s playground, plus The Harbour Bar & Bites, offering a selection of complimentary delicious food.
    • NEW! The Clubhouse: This vibrant, retro-inspired space will bring families together for high-energy fun and creative play. Designed with a playful, timeless aesthetic, it blends classic table games, the LEGO® Family Zone, bumper cars, basketball and roller skating. It’s a dynamic venue that evolves throughout the day – offering playful bonding moments for kids and adults alike, and feel-good evening entertainment in a lively, social setting.
  • All-Stars Sports Bar: MSC World Asia will feature MSC Cruises’ first all-American sports bar sailing in Europe. This lively venue offers an authentic gameday atmosphere featuring larges screens, interactive games and an outdoor sea-facing terrace – perfect for sports fans and family gatherings. Guests can enjoy a drink with friends and family as they watch a game while enjoying comfort bar food and classic American favourites.
  • The Biggest Choice of MSC Yacht Club to date with seven different categories to choose from, including the luxurious NEW! Royal Duplex Suite, which boasts two bedrooms and accommodates up to six guests, multi-room Owner Suites, and Royal Suites with a whirlpool bath. Guests will enjoy plenty of options in MSC Cruises’ ship-within-a-ship concept, offering exclusive, private venues including a dedicated lounge, restaurant and sundeck, plus 24-hour personalised butler and concierge services.
  • More Than 40 Bars, Lounges and Restaurants including six specialty restaurant concepts including guest favourites Butcher’s Cut steakhouse, Kaito Sushi and Teppanyaki, and Hola! Tacos & Cantina, plus new concepts including new Pan-Asian Street Food speciality restaurant and fast-casual options to be revealed. Popular bars and café venues including Sweet Temptations, offering sweet indulgences at any time of day and MSC Cruises’ classic British pub with a full-scale micro-brewery making MSC Signature beers on board.
  • Seven Districts: Like her sister ship, MSC World America, MSC World Asia will feature seven on board districts, each with its own atmosphere, facilities and experiences, designed to help guests navigate the ship and choose their own holiday experience. The districts include Family Aventura, Zen Area, Aqua Deck, The Terraces, Galleria, Promenade and MSC Yacht Club.
  • More Than 20 Different Accommodation Types: MSC World Asia will offer an unrivalled choice of accommodation types from luxury suites, balcony cabins with stunning ocean or lively promenade views to connecting family cabins and interior cabins perfect for solo travelers – there are comfortable accommodations to suit every guest.
  • The Ultimate Wellness Escape: MSC World Asia will feature an array of relaxing treatments and facilities, creating the ultimate wellness escape at sea. Amenities include the MSC Cruises’ luxurious Aurea Spa with a comprehensive range of massages and beauty treatments, Gym powered by Technogym® with stunning ocean views, The Gentleman’s Barber, seven pools (including Zen pools at the aft of the ship) and 13 whirlpool baths.
  • International entertainment options around the clock: Offering spectacular stage shows and multiple entertainment venues for every type of traveller. Plus, live music, enriching activities, games, surprises and more – guests can choose to pack in as much, or as little as they like.
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MSC FOUNDATION AND UNICEF LAUNCH A NEW PROGRAMME TO TRANSFORM EDUCATION FOR 400,000 CHILDREN IN THE PHILIPPINES

MSC FOUNDATION AND UNICEF LAUNCH A NEW PROGRAMME TO TRANSFORM EDUCATION FOR 400,000 CHILDREN IN THE PHILIPPINES

1 December 2025 – Today, the MSC Foundation and UNICEF announced the next phase of their 16-year partnership, which has already generated USD 17 million in cumulative contributions. This new chapter introduces The Learning Bridge, a new programme designed to transform education and learning for around 400,000 children in the Philippines over the next three years. 

The Learning Bridge aims to address the acute learning crisis in Mindanao, the second largest island of the Philippines, where years of poverty, past conflict and the devastating impact of the COVID-19 pandemic have led to the country’s lowest school enrolment and literacy rates. Ongoing challenges like frequent extreme weather events, inadequate facilities, limited resources and lack of qualified teachers continue to widen the learning gap for children and adolescents on the island.

From new teaching methods that can enhance learning for large numbers of students, to a floating school designed to ensure learning continues for an indigenous community whilst coping with recurrent floods, this critical programme will directly confront many of the interconnected challenges facing children and adolescents by implementing innovative, scalable solutions to improve foundational and socio-emotional learning.

“Our relationship with UNICEF began more than 16 years ago and formed the cornerstone of the MSC Foundation when it was founded in 2018,” said Pierfrancesco Vago, Executive Chairman of the MSC Group’s Cruise Division and Chair of the MSC Foundation Executive Committee. “Together, we have shown how innovation rooted in shared purpose can help to transform children’s lives. This new programme in the Philippines is especially meaningful to us because many MSC employees and crew members who inspire our mission come from this country, reflecting both our partnership with UNICEF and our support for the communities that our people call home.”

“Education is crucial for children to break intergenerational cycles of inequality and poverty and build brighter futures. We are grateful for the MSC Foundation’s renewed support that will enable us, together with the Government and local communities, to deliver innovative and scalable solutions to improve vulnerable children’s access to quality education, including those on the frontline of the climate crisis,” said Kitty Van der Heijden, UNICEF Deputy Executive Director.

Key interventions include strengthening community-based disaster preparedness, investing in digital learning, and providing essential resources and expertise to put regional initiatives into practice:

In Caraga Region, the programme introduces a climate-smart floating school ensuring uninterrupted learning for children in flood-prone areas and serving as a model for climate-resilient education infrastructure. Teachers will receive training in learning recovery strategies, including targeted tutoring and teaching at the right level.

In BARMM (Bangsamoro Autonomous Region in Muslim Mindanao), the programme supports early childhood education and learning recovery through teacher training, play-based learning methods, and curriculum innovation, aiming to improve school readiness, increase enrolment, and enhance foundational skills in literacy and numeracy. The initiative is designed for sustainability and national scalability.

By fostering resilient educational systems and empowering children with essential skills, “The Learning Bridge” aligns with the Philippines’ National Development Plan, promoting lifelong learning. This partnership between MSCF and UNICEF demonstrates how the private sector can support the work of UNICEF and government partners in finding solutions that will lead to long-term economic and social progress.

UNICEF does not endorse any company, brand, product or service.

Notes to editors:

About UNICEF

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children, visit www.unicef.org. Follow us on Twitter and Facebook. UNICEF does not endorse any company, brand, product or service.

About MSC Foundation

Headquartered in Geneva, Switzerland, the MSC Foundation is the philanthropic arm of the MSC Group. Established by the Aponte family in 2018, the Foundation supports causes in environmental conservation, community support, education, and emergency relief. Its mission is to use MSC’s global reach and knowledge of the sea to take action that contributes to protecting and nurturing the blue planet and its people.

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SHORE EXCURSION EXCELLENCE AT INAUGURAL AWARDS CEREMONY ABOARD MSC WORLD EUROPA

SHORE EXCURSION EXCELLENCE AT INAUGURAL AWARDS CEREMONY ABOARD MSC WORLD EUROPA

MSC Cruises has rewarded six top-performing shore excursion partners during its first-ever MSC Shorexcellence Awards Ceremony aboard MSC World Europa.

The inaugural event was held at the port of Barcelona when the ship was berthed at MSC Cruises’ own terminal that opened earlier this year.

The ceremony brought together many of the line’s global partners to celebrate outstanding contributions to the guest experience ashore.

The awards’ winning criteria focused on the creativity, dedication, and impact of shore excursion partners for MSC Cruises’ guests with customer satisfaction playing a major role.   

Marialuisa Iaccarino, VP Shore Excursions, MSC Cruises, said, “We believe that a truly remarkable cruise experience continues ashore and the excursions designed by our partners add depth, authenticity, and emotion to the journey, and help our guests connect with local cultures and communities.”

Winners – 2025:

Best Tour Operator – Highest overall guest satisfaction scores for all the ports covered by the operator

  • BC Cruise Services* – Spain

Best Tour – Overall best rated tour in a region

  • Esperiencias Xcaret Naviera* – FURY Catamaran Tour in Cozumel, Mexico

Special Mention: Excelling in Dynamic Environments

  • Gorbis Travel* – Kotor’s Maritime Heritage & Perast’s Baroque Charm – Montenegro

Most Innovative Tour Experience – Celebrating creativity and originality in tour design

  • SMS ISO Europe* – Tutor Programme for CIV76 Tour – Italy

 Sustainability & Community Champion – Europe

  • De Buck Agency* – Belgium and The Netherlands

Sustainability & Community Champion – Caribbean

  • Big French Key Roatan SA* – Honduras

The ceremony also saw tour operators work together to discuss success stories, best practices and innovative ideas to improve MSC Cruises’ global shore excursion programme.

Ms Iaccarino concluded “The event was not just about recognising winners but it provided a great opportunity to inspire our shorex providers to continue to raise the bar for quality, innovation, and sustainability in every destination that our fleet of ships visit.”

Notes to editors

  • BC Cruise Services* – Spain

BC Cruise Services is a long-standing shore excursion partner of MSC Cruises, operating across Spain and Portugal. With over 30 years of collaboration, the company has supported MSC Cruises’ growth from its early fleet to its current global operations. In 2025, BC Cruise Services managed over 300 port calls and facilitated shore experiences for nearly 40,000 passengers. Their work includes a wide range of services, from shuttle operations to curated excursions, with a focus on accessibility, safety, and local relevance. The Best Tour Operator award reflects consistent guest satisfaction and the strength of a partnership built on shared values and operational excellence.

  • Esperiencias Xcaret Naviera* – FURY Catamaran Tour in Cozumel, Mexico

Operated by Esperiencias Xcaret Naviera, the FURY Catamaran Tour was named Best Tour – Overall Best Rated at the 2025 MSC Shorexcellence Awards. With over 30 years of experience, Fury Catamarans is a well-established provider of maritime excursions in Cozumel, now part of Grupo Xcaret. The tour offers a three-part experience: sailing along Cozumel’s coastline, snorkeling in vibrant marine ecosystems, and relaxing at a private beach club equipped with paddle boards, kayaks, and floating platforms. The tour is known for its balance of adventure and leisure, supported by a professional crew focused on safety and hospitality. Its consistently high guest satisfaction reflects the quality and appeal of this signature Caribbean excursion.

  • SMS ISO Europe* – Tutor Programme for CIV76 Tour – Italy

SMS ISO Europe was recognised with the Most Innovative Tour Experience award at the 2025 MSC Shorexcellence Awards for its Tutor Programme integrated into the CIV76 “Best of Iconic Rome” tour. Operated from Civitavecchia, this hybrid experience combines human guidance with AI-powered narration. Guests are accompanied by a professional tour escort while receiving geo-localised, personalised commentary via the Tour Tutor device, developed in collaboration with VOX. The technology adapts content to each guest’s age, language, and interests, allowing multilingual groups to enjoy a shared itinerary with tailored insights. This approach enhances accessibility and engagement, offering a modern, inclusive way to explore Rome’s cultural landmarks.

  • De Buck Agency* – Belgium and The Netherlands

De Buck Agency has been a shore excursion partner of MSC Cruises for over 14 years in Belgium and more recently in the Netherlands. In 2025, the collaboration includes 60 cruise calls, with Bruges as a key destination. Known for its commitment to sustainability, De Buck was the first shore excursion operator globally to receive Travelife Certification in 2016. Their initiatives include operating fully electric port shuttles in Zeebrugge, offering low-impact canal tours in Bruges, and planting trees for every flight booked through their agency — with 32,000 trees expected by the end of 2025. The company also supports social programs for underprivileged children and young people affected by illness, reflecting a holistic approach to sustainability that balances environmental, social, and operational goals.

  • Big French Key Roatan SA* – Honduras

Big French Key Roatán has been a shore excursion partner of MSC Cruises since 2009, managing approximately 90% of the excursions offered to MSC Cruises guests visiting the island. The company played a pioneering role in welcoming cruise tourism to Roatán, beginning in 1996 before formal port infrastructure existed. Its sustainability efforts include community development, conservation initiatives, and support for environmental education. Notably, Big French Key contributes to the reintroduction of the Scarlet Macaw in Copán through its support of PRO-ALAS, a program that has helped over 150 macaws return to the wild. The company’s approach combines authentic guest experiences with long-term environmental and social impact, earning it the title of Sustainability & Community Champion – Caribbean at the 2025 MSC Shorexcellence Awards.

  • Gorbis Travel* – Kotor’s Maritime Heritage & Perast’s Baroque Charm – Montenegro

Founded in 1995, Gorbis Travel is one of Montenegro’s leading travel agencies and a long-standing partner of MSC Cruises. The company was recognised with the Best Tour Under Stimulating Conditions award at the 2025 MSC Shorexcellence Awards, highlighting its excellence in operational complexity. The winning tour, Kotor’s Maritime Heritage & Perast’s Baroque Charm, offers guests a rich cultural experience through a guided walk in UNESCO-listed Kotor, a visit to the Maritime Museum, and an exploration of Perast’s baroque architecture. The tour includes a boat ride to the man-made island of Our Lady of the Rock and concludes with free time in Perast. Gorbis Travel’s deep local knowledge and logistical expertise ensure smooth operations in a region known for its intricate geography and seasonal challenges.

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MSC SEASCAPE ARRIVES IN GALVESTON

MSC SEASCAPE ARRIVES IN GALVESTON 

Galveston, Texas – November 7, 2025 – MSC Seascape arrived at its new homeport in Galveston this morning ahead of MSC Cruises’ first-ever sailings from the Texas port. Starting Sunday, the ship will deliver Texas-sized fun on 7-night Galveston cruises to the Western Caribbean, with stops in Costa Maya and Cozumel, Mexico; and Isla de Roatan, Honduras. Departing every Sunday, the ship will continue these sailings year-round from the port’s new state-of-the-art Cruise Terminal 16.

MSC Seascape is one of MSC Cruises’ largest and most innovative ships, boasting a variety of new entertainment and dining options inspired by the Lone Star State, along with a range of existing high-tech activities and international cuisine. Guests will find everything from family-friendly offerings to exclusive luxury on board, showcasing MSC Cruises’ signature blend of European style and American comfort, making it the perfect ship for all types of travelers.

MSC Seascape’s Onboard Offerings

  • Expanded Texas-Inspired Flavors: New food and beverage options will highlight Southern, Texan and Gulf Coast flavors, with new menu items across the ship joining the five existing specialty dining venues serving international fare. The onboard drink selection will also feature regional favorites with bars and lounges offering a curated selection of Texan and Southern inspired drinks.
  • Boot Scootin’ Entertainment: MSC Seascape’s new entertainment lineup will feature a Texas flair with experiences including The Lone Star resident country band, Dueling Pianos, country line dance classes and a Big Texas Sailaway party. These new additions will join an existing lineup of full-scale theater productions.
  • Award-winning Family Offerings: Families can enjoy cutting-edge entertainment options ranging from a Formula 1 racing simulator to Robotron – a thrilling amusement ride offering the adrenaline of a rollercoaster at sea paired with a personalized DJ experience. With over 7,500 square feet of dedicated kids’ space, younger travelers will find endless entertainment.
  • MSC Yacht Club: For cruisers looking to elevate their sailing experience, MSC Cruises’ exclusive ship-within-a-ship concept, MSC Yacht Club, provides upscale accommodations in a keycard-access-only area featuring a private restaurant, lounge, outdoor bar and grill, sun deck and pool. Guests sailing in MSC Yacht Club also receive priority embarkation and disembarkation, a dedicated 24/7 butler, premier room service, VIP seating in all entertainment venues and a personal concierge.

# # #

About MSC Seascape  

MSC Seascape offers an immersive experience that connects guests with the sea with impressive outdoor spaces designed to maximize a Caribbean cruise experience. The ship features relaxation, dining and entertainment options catering to everyone from solo travelers to multi-generational families. 

 Key highlights include:  

  • Technologically advanced onboard entertainment options, including ROBOTRON – a thrilling amusement ride that offers the breath-taking thrill of a rollercoaster at sea combined with a personalized DJ music experience
  • Awe-inspiring entertainment, with six fantastic theater productions and 98 hours of exclusive onboard entertainment featuring interactive elements
  • 7,567 square feet of dedicated kids’ space and cutting-edge amusement options, with separate spaces for ages 0 to 17
  • 2,270 cabins, featuring 12 different kinds of suites and staterooms with balconies (including the iconic aft suites featured on all Seaside class ships)
  • 11 dining venues, and 19 bars and lounges, with many options for ‘Al Fresco’ dining and drinking
  • Five swimming pools, including a stunning aft infinity pool with incredible ocean views
  • One of the largest and most luxurious MSC Yacht Club facilities in MSC Cruises’ fleet, with approximately 32,000 square feet of exclusive space featuring sweeping ocean views from the front of the ship
  • An expansive 1,772-foot-long waterfront promenade that puts guests closer to the ocean
  • A spectacular glass-floored Bridge of Sighs at deck 16 with a unique view of the sea

 About MSC Cruises 

Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America. 

 A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.  

 For more information visit MSC Cruises. 

 About the Port of Galveston

Located at the entrance to Galveston Bay and the Houston Ship Channel, the Port of Galveston has been a thriving maritime commercial center since 1825. Just 45 minutes from open seas, the 840-acre port has infrastructure and assets to serve growing cruise, cargo and commercial businesses.

The port is the fourth-ranked cruise home port in the U.S. with four cruise terminals. In 2026 the port projects 445 sailings and 3.9 million passenger movements, a new record for the port.

Galveston also leases and maintains a wide range of cargo facilities on the deep-water Galveston Harbor, which is ranked among the top 40 busiest U.S. cargo waterways. The Galveston Wharves is a self-sustaining city entity whose mission is to generate and reinvest port revenues to benefit the Galveston community with economic growth, jobs and sales tax revenues.

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REFURBISHMENT OF MSC MAGNIFICA BEGINS IN MALTA SHIPYARD

REFURBISHMENT OF MSC MAGNIFICA BEGINS IN MALTA SHIPYARD

Work has begun on the upgrade of MSC Cruises’ MSC Magnifica, marking the start of an extensive enhancement programme that underscores the cruise line’s ongoing investment in enhancing the guest experience across its fleet.

MSC Magnifica has been in service since 2010 and is the first of two Musica Class ships due to enter dry dock at Palumbo Malta Shipyard in Malta for such an upgrade.

The ship will receive the MSC Yacht Club with 63 new suites, two new specialty dining venues — Butcher’s Cut and Kaito Sushi Bar – along with an enhanced MSC Aurea Spa and Technogym® Fitness Centre complete with Gentleman’s Barber, different workout studios and outdoor Aurea area.

The work is expected to be completed in December, with the full MSC Yacht Club experience available in Summer 2026 when MSC Magnifica sails Northern Europe itineraries.

MSC Cruises’ CEO Gianni Onorato said: “These upgrades highlight our commitment to offering guests the best possible experience and facilities across our fleet. By introducing our MSC Yacht Club to these ships – along with new restaurants, gyms, and wellness spaces – we are giving guests more exclusivity and choice than ever before. The MSC Yacht Club is one of our most highly regarded products, known for its exceptional service, elegant spaces, and exclusive amenities and we are proud to bring this experience to MSC Magnifica and MSC Poesia – in time for our first Alaska season and the 2027 MSC World Cruise.”

Sister ship MSC Poesia will then enter dry dock at the same shipyard in February 2026 to receive her upgrades, which include the MSC Yacht Club with 69 suites, plus the same specialty restaurants and gym and spa upgrades coming to MSC Magnifica, ready to rejoin the fleet in time for her Alaska debut in May 2026.

These enhancements align with MSC Cruises’ commitment to enhancing guest experiences across its fleet, ensuring that both MSC Magnifica and MSC Poesia continue to offer modern amenities and high-quality services to its guests. They represent the most extensive upgrade and refitting projects undertaken by the cruise line in the last decade, fully designed and managed in-house by MSC Cruises’ Technical Department.

Palumbo Malta Shipyard is a strategic hub for MSC Cruises’ fleet maintenance and high-quality refurbishing projects for ships in Europe.

MSC Magnifica will set sail from Warnemünde, Germany on 16 May 2026 to Northern Europe, visiting Denmark, the Baltics, Scandinavia and Finland, before offering 3-to 8-night Mediterranean departures later in the year to ports including Barcelona, Civitavecchia for Rome and Marseille. She will then embark on the 2027 MSC World Cruise, where the MSC Yacht Club will make its debut on this 121-night journey visiting 45 spectacular destinations across 25 countries.

MSC Poesia will offer seven night sailings from Seattle, May through September 2026, before offering guests round trip sailings from Miami to the Caribbean, including Jamaica, Colombia, Costa Rica, Aruba, Curaçao, and Belize, in winter 2026/2027.

Suites for MSC Magnifica, and MSC Poesia’s Yacht Club are now available to book.

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ALASKA SEASON – SUMMER 2027 ITINERARIES NOW AVAILABLE TO BOOK

ALASKA SEASON – SUMMER 2027 ITINERARIES NOW AVAILABLE TO BOOK

MSC Cruises today opened sales for its Summer 2027 Alaska itineraries. Starting 26 April 2027, MSC Poesia will homeport in Seattle and offer seven-night itineraries to some of the region’s most breathtaking destinations, departing each Monday through to September 2027. 

As recently announced, MSC Poesia will undergo one of the largest upgrades in MSC Cruises’ history including the addition of the MSC Yacht Club, two speciality restaurants, Butcher’s Cut and Kaito Sushi Bar, a newly refreshed MSC Aurea Spa and an enhanced MSC Gym Powered by Technogym®. Guests sailing aboard MSC Poesia will be able to enjoy these new features on MSC Cruises’ inaugural season in Alaska, commencing in May 2026 through to the ship’s second season in the region, with sales opening today for Summer 2027.

Gianni Onorato, CEO of MSC Cruises said: “We are delighted to offer a second season in Alaska following the high demand and enthusiasm we have seen since the launch of our first Alaska in 2026. As a global company, we are proud to offer an unparalleled choice of destinations and embarkation ports from every corner of the world. Expanding in this region allows us to offer our guests even more opportunities to explore this remarkable destination while enjoying the world-class experiences that MSC Cruises is known for.”

MSC Poesia’s Alaska itineraries will offer guests the chance to explore some of the region’s most picturesque destinations including Ketchikan, Icy Strait Point, Tracy Arm, and Juneau (Alaska), along with Victoria (British Columbia, Canada), where they can enjoy breathtaking natural beauty, spectacular landscapes, magnificent wildlife and rich Alaska Native culture heritage.

A range of MSC Cruises’ excursions will be on offer at each port of call to suit every type of traveller – from tasting local culinary delights to exploring remote wilderness or gliding through serene waters in search of exceptional wildlife.

On board, guests will enjoy MSC Cruises’ signature cruise experience combining European style with American comfort, while sailing through the magnificent channels of the region, filled with captivating natural wonders.

Prior to her Summer 2027 Alaska season, MSC Poesia will reposition from Miami to Seattle over an 18-night sailing departing 8 April 2027. This sailing will provide guests an unforgettable experience of a lifetime, offering a unique Panama Canal crossing – a rare opportunity for adventure-seeking travellers.

Highlights of MSC Poesia’s Alaska itineraries include:

  • Ketchikan, Alaska – The best fishing town in Alaska offers prime opportunities for catching or eating wild salmon, as well as spotting the abundant population of bald eagles. Historic Creek Street is lined with an eclectic mix of shops, featuring an abundance of local artists and craftspeople. Ketchikan is also known for its impressive displays of authentic totem poles dating back to the 19th century.
  • Icy Strait Point, Alaska – Alaska’s first Indigenous-owned cruise destination is set amid more than 23,000 acres of private beach and temperate rainforest about a mile from Alaska’s largest Tlingit village, Hoonah. It features the largest zip line in the world, the most accessible coastal brown bear viewing platforms in Southeast Alaska, whale watching, fishing, local cultural dances and oral histories, cooking classes, kayaking and more. The facilities include a museum and locally owned retail shops in a restored 1912 salmon cannery, along with several restaurants offering local seafood, craft beer and more.
  • Tracy Arm, Alaska – The journey along Tracy Arm is every bit as amazing as the destination, with every hairpin turn along the way to the Sawyer Glaciers revealing something new. Entering the narrow fjord, guests will marvel at cliffs rising 3,000 feet along either side of the narrow and winding passage. Excitement builds as the ship passes waterfalls, roaming bears and a local seal colony. After 27 miles, a final turn reveals the intense blue colour of the Sawyer Glaciers towering above the waterline.
  • Juneau, Alaska – The state capital is only accessible by air or sea, which makes a cruise the perfect way to experience Juneau’s snow-capped mountains, historic landmarks and breathtaking views. The city was founded during a gold rush in 1880 and continues to invite visitors to try their hand at panning for gold. Right at the cruise port, the Goldbelt Tram rises 1,800 feet up Mount Roberts, offering the perfect vantage point for taking in the Chilkat Mountains, Douglas Island, the Gastineau Channel, and more.
  • Victoria, British Columbia – The calm waters of the Salish Sea and the towering rainforests of Vancouver Island surround a city known for its British heritage, colourful gardens, and magnificent architecture such as striking architectural marvels like the famed Parliament Buildings and the Empress Hotel. Before entering the harbour, wildlife enthusiasts can look forward to spotting whales, porpoises, sea lions, seals and birds. Foodies will find nearly infinite choices with the highest concentration of restaurants anywhere in Canada. Victoria is British Columbia’s capital city—among the oldest cities in the Pacific Northwest region.

Final remaining cabins and MSC Yacht Club suites for MSC Cruises’ summer 2026 Alaska season are still available to book HERE.

To book MSC Poesia’s newly opened Summer 2027 Alaska sailings, click HERE.

# # # 

Notes to Editors

Guests booking the newly added MSC Yacht Club will enjoy an exclusive, all-inclusive experience featuring 24-hour butler and concierge service, spacious and elegantly appointed suites, and access to a private oasis of facilities, including a dedicated restaurant, lounge, sundeck with whirlpools, and grill restaurant and bar, all seamlessly integrated within the ship.

MSC Yacht Club highlights on MSC Poesia include:

  • NEW! 69 elegant suites across four suite types for every type of traveller, including ocean-view balcony suites and connected options ideal for families. The ultra-luxurious Royal Suite accommodates up to six guests and features a private whirlpool, an expansive 78 sqm terrace as well as a private outdoor shower with endless panoramic ocean views, while the Two-Room Grand Suite offers a more intimate setting coupled with a spacious balcony for serene outdoors moments. All suites are thoughtfully designed and include bathrooms with marble finishings, premium bespoke embroidered towels, a Nespresso coffee machine and a complimentary minibar, plus 24-hour room service.
  • NEW! Private sundeck with a Grill & Bar and two whirlpools, offering chic cabanas, sun loungers, and relaxed outdoor dining in a serene, modern setting, inviting guests to unwind in the sun with a cocktail in hand.
  • NEW! Exclusive MSC Yacht Club Restaurant, delivering an unforgettable dining experience, with refined menus, 24/7 culinary staff, and sommelier service.
  • NEW! Top Sail Lounge private bar and lounge, a light-filled, elegant space located on the foredeck, featuring floor-to-ceiling windows and a tranquil ambiance for cocktails, live music, or quiet moments.

Additional enhancements also include:

  • NEW! Butcher’s Cut – In this traditional American-style steakhouse, guests may have a taste of premium cuts of meat, including beef from Meat by Linz and a wide selection of succulent steaks and classic sides.
  • REIMAGINED! Kaito Sushi Bar – In this elegant, reimagined venue inspired by the Far East, guests can savour expertly crafted sushi and exquisite authentic Asian dishes.
  • REVAMPED! MSC Aurea Spa – In this serene oasis, guests looking for a revitalising escape from daily life will find a wealth of wellness options, including two steam rooms, a salt room, Kneipp path, emotional showers and a tranquil area to relax with fresh tea.
  • ENHANCED! MSC Gym Powered by Technogym® – Travellers looking to stay active will enjoy the state-of-the-art fitness centre with breathtaking ocean-facing workout areas at the aft of the ship, as well as a yoga room, jogging track, and basketball and tennis courts.
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MSC POESIA TO UNDERGO MAJOR UPGRADES INCLUDING MSC YACHT CLUB

MSC POESIA TO UNDERGO MAJOR UPGRADES – INCLUDING MSC YACHT CLUB

MSC Cruises is bringing its award-winning luxury all-inclusive cruising concept, the MSC Yacht Club, to MSC Poesia as part of a major upgrade – one of the largest of the cruise line’s history. The revamp will also introduce Butcher’s Cut and Kaito Sushi Bar speciality restaurants, a refreshed MSC Aurea Spa and enhanced MSC Gym Powered by Technogym®.

Guests on MSC Cruises’ inaugural season in Alaska aboard MSC Poesia will be able to enjoy these new features and for the first time, will be able to explore Alaska’s unrivalled beauty, spectacular scenery, magnificent wildlife and rich Alaska Native culture heritage with MSC Cruises. Itineraries sail through picturesque destinations including Ketchikan, Icy Strait Point, Tracy Arm, and Juneau (Alaska), along with Victoria (British Columbia, Canada). A variety of excursions will be offered at each port of call, from sampling the culinary delights of the region to exploring remote wilderness areas or gliding through serene waters in search of exceptional wildlife.

Onboard MSC Poesia, guests will enjoy MSC Cruises’ signature sailing experience combining European style with American comfort, while sailing through the breathtaking channels of the Inside Passage.

Guests booking the newly added MSC Yacht Club will enjoy an exclusive, all-inclusive experience featuring 24-hour butler and concierge service, spacious and elegantly appointed suites, and access to a private oasis of facilities, including a dedicated restaurant, lounge, private sundeck with whirlpools, and grill restaurant and bar, all seamlessly integrated within the ship.

MSC Yacht Club highlights on MSC Poesia include:

  • NEW! 63 elegant suites across five suite types for every type of traveller, including ocean-view balcony suites and connected options ideal for families. The ultra-luxurious Royal Suite accommodates up to six guests and features a private whirlpool, an expansive 78 sqm terrace as well as a private outdoor shower with endless panoramic ocean views, while the Two-Room Grand Suite offers a more intimate setting coupled with a spacious balcony for serene outdoors moments. All suites are thoughtfully designed and include bathrooms with marble finishings, premium bespoke embroidered towels, a Nespresso coffee machine and a complimentary minibar, plus 24-hour room service.
  • NEW! Private sundeck with a Grill & Bar and two whirlpools, offering chic cabanas, sun loungers, and relaxed outdoor dining in a serene, modern setting, inviting guests to unwind in the sun with a cocktail in hand.
  • NEW! Exclusive MSC Yacht Club Restaurant, delivering an unforgettable dining experience, with refined menus, 24/7 culinary staff, and sommelier service.
  • NEW! Top Sail Lounge private bar and lounge, a light-filled, elegant space located on the foredeck, featuring floor-to-ceiling windows and a tranquil ambiance for cocktails, live music, or quiet moments.

Additional enhancements also include:

  • NEW! Butcher’s Cut – In this traditional American-style steakhouse, guests may have a taste of premium cuts of meat, including beef from Meat by Linz and a wide selection of succulent steaks and classic sides.
  • REIMAGINED! Kaito Sushi Bar – In this elegant, reimagined venue inspired by the Far East, guests can savour expertly crafted sushi and exquisite authentic Asian dishes.
  • REVAMPED! MSC Aurea Spa – In this serene oasis, guests looking for a revitalising escape from daily life will find a wealth of wellness options, including the Ocean View Sauna, two steam rooms, a salt room, Kneipp path, emotional showers and a tranquil area to relax with fresh tea.
  • ENHANCED! MSC Gym Powered by Technogym® – Travellers looking to stay active will enjoy the state-of-the-art fitness centre with breathtaking ocean-facing workout areas at the aft of the ship, as well as a yoga room, jogging track, and basketball and tennis courts.

Itineraries now available to book on MSC Poesia featuring the new MSC Yacht Club include:

  • Summer 2026 – Alaska season: Seven-night sailings from Seattle, May through September 2026, exploring Alaska’s stunning landscapes, wildlife, and cultural heritage.
  • Winter 2026/2027 – Caribbean & Central America: Roundtrip sailings from Miami to destinations including Jamaica, Colombia, Costa Rica, Aruba, Curaçao, and Belize – perfect for winter sun seekers.
  • Panama Canal Transits: Highly sought-after sailings between Seattle and Miami offering a once-in-a-lifetime Grand Voyage experience.

— ENDS —

NOTES TO EDITORS

Highlights of MSC Poesia’s Alaska itineraries include:

  • Ketchikan, Alaska – The best fishing town in Alaska offers prime opportunities for catching or eating wild salmon, as well as spotting the abundant population of bald eagles. Historic Creek Street is lined with an eclectic mix of shops, featuring an abundance of local artists and craftspeople. Ketchikan is also known for its impressive displays of authentic totem poles dating back to the 19th century.
  • Icy Strait Point, Alaska – Alaska’s first Indigenous-owned cruise destination is set amid more than 23,000 acres of private beach and temperate rainforest about a mile from Alaska’s largest Tlingit village, Hoonah. It features the largest zip line in the world, the most accessible coastal brown bear viewing platforms in Southeast Alaska, whale watching, fishing, local cultural dances and oral histories, cooking classes, kayaking and more. The facilities include a museum and locally owned retail shops in a restored 1912 salmon cannery, along with several restaurants offering local seafood, craft beer and more.
  • Tracy Arm, Alaska – The journey along Tracy Arm is every bit as amazing as the destination, with every hairpin turn along the way to the Sawyer Glaciers revealing something new. Entering the narrow fjord, guests will marvel at cliffs rising 3,000 feet along either side of the narrow and winding passage. Excitement builds as the ship passes waterfalls, roaming bears and a local seal colony. After 27 miles, a final turn reveals the intense blue colour of the Sawyer Glaciers towering above the waterline.
  • Juneau, Alaska – The state capital is only accessible by air or sea, which makes a cruise the perfect way to experience Juneau’s snow-capped mountains, historic landmarks and breathtaking views. The city was founded during a gold rush in 1880 and continues to invite visitors to try their hand at panning for gold. Right at the cruise port, the Goldbelt Tram rises 1,800 feet up Mount Roberts, offering the perfect vantage point for taking in the Chilkat Mountains, Douglas Island, the Gastineau Channel, and more.
  • Victoria, British Columbia – The calm waters of the Salish Sea and the towering rainforests of Vancouver Island surround a city known for its British heritage, colourful gardens, and magnificent architecture such as striking architectural marvels like the famed Parliament Buildings and the Empress Hotel. Before entering the harbour, wildlife enthusiasts can look forward to spotting whales, porpoises, sea lions, seals and birds. Foodies will find nearly infinite choices with the highest concentration of restaurants anywhere in Canada. Victoria is British Columbia’s capital city among the oldest cities in the Pacific Northwest region.
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NEW ENTERTAINMENT VENUES FOR MSC WORLD ASIA, SET TO SAIL FROM DECEMBER 2026

NEW ENTERTAINMENT VENUES FOR MSC WORLD ASIA, SET TO SAIL FROM DECEMBER 2026

MSC Cruises is known for offering spectacular international entertainment around the clock for guests of all ages, and this set to be taken to the next level on its up-coming new flagship, MSC World Asia.

Setting sail in the Mediterranean from December 2026, guests will have no shortage of entertainment venue options to choose from day and night, as the cruise line reveals some of the exciting experiences on offer.

With a wider range of entertainment venues than ever before, guests of all ages, from families to solo travellers, can enjoy unforgettable experiences day and night.

As the third ship in the line’s World Class series, which celebrates the beauty of world’s continents and oceans, reflecting the global nature of MSC Cruises, MSC World Asia will feature subtle design elements that reflect Asia’s rich culture, art, and landscapes.

The ship will sail in the Mediterranean, calling at some of the region’s most iconic and fascinating destinations including Barcelona, Marseille, Messina, Civitavecchia for Rome, Naples and Valletta.

Guests can look forward to an exciting blend of new entertainment venues and returning guest favourites to deliver the ultimate cruise experience, including:

NEW VENUE! The Clubhouse – The Clubhouse is a vibrant, retro-inspired space where families come together for high-energy fun and creative play. Designed with a playful, timeless aesthetic, it blends classic table games, the LEGO® Family Zone, bumper cars, basketball, and roller skating. It’s a dynamic venue that evolves throughout the day – offering playful bonding moments for kids and adults alike, and feel-good evening entertainment in a lively, social setting.

NEW DESIGN! Luna Park – Building on this well-loved venue of MSC Cruises World Class ships, this multi-purpose, immersive entertainment venue spans two decks, designed for interactive game shows, parties, and themed events. Expect LED displays, immersive environments, and high-energy performances that draw the audience right into the heart of the show.​ The main arena space is wrapped in immersive digital displays, ceiling projections, and dynamic lighting and sound and it hosts daily youth activities and acts as the ship’s main nightlife venue at night, with curated DJ sets and party experiences every night, until late. Guests can also enjoy a newly designed bar at the Luna Park, with more details to be revealed soon.

NEW DESIGN! The Harbour – The Harbour returns to MSC World Asia with an elegant Asian-inspired redesign. This expansive outdoor park features the Cliffhanger – an exhilarating over-water swing ride sending guests over 50 metres above the ocean, making MSC World Asia the only ship in Europe to offer this thrilling attraction.

The Harbour will also be home to the longest dry slide at sea, beginning from a striking Asian pagoda, the Tree of Life @The Spiral will transport guests 81.3 metres, down 12 decks in a matter of seconds.

Families can also explore a thrilling high ropes course, waterslides, and a dedicated children’s playground. To recharge, the Harbour Bar & Bites offers a complimentary food selection, perfect for enjoying tasty treats between adventures.

Panaroma Lounge – Elegant by day, electric by night, the Panorama Lounge offers panoramic sea views, live music, and a spacious dance floor. During the day, it hosts enriching activities, from dance classes to acoustic performances. By evening, it becomes a lively lounge for cocktail hours and cabaret-style entertainment, creating a perfect fusion of relaxation and refined fun in a chic, laid-back atmosphere.​

World Theatre – The centrepiece of MSC Cruises’ award-winning entertainment offering, the World Theatre delivers spectacular stage shows every evening, including musicals, acrobatic shows, concerts, and international acts. Multiple seatings each night gives guests the flexibility to enjoy a show that fits their schedule.

World Promenade – MSC World Asia’s stunning open-air boardwalk, the World Promenade is where the ship truly comes alive. A vibrant open-air space located at the heart of the ship, where unique dining, lounging and entertainment options are paired with stunning ocean views. From dazzling light shows and live music performances to colorful events like the LEGO® Parade and street-style dance showcases, it’s a constant celebration. Stop by The Sports Bar for game-time energy or indulge your sweet tooth at Sweet Temptations, catering to a wide variety of tastes.

MSC World Asia will sail seven-night itineraries to Barcelona (Spain), Marseille (France), Genoa, Civitavecchia for Rome, Messina (Italy) and Valletta (Malta) with accessible embarkation in every port during in Winter 2026/27, and will offer seven-night itineraries to Barcelona, Marseille, Genoa, Naples (Italy), Messina and Valletta in Summer 2027.

To learn more about MSC World Asia, visit here. 

— ENDS —

More details on MSC World Asia:

MSC World Asia will offer a wide range of world-class experiences and activities. Highlights include:

  • More than 40 bars, lounges and restaurants including six specialty restaurant concepts including guest favourites Butcher’s Cut steakhouse, Kaito Sushi and Teppanyaki, and Hola! Tacos & Cantina, plus new concepts to be revealed. Popular bars and café venues such as MSC Cruises’ classic British pub with a full-scale micro-brewery making MSC Signature beers on board.
  • More than 20 different accommodation types. From luxury suites, balcony cabins with stunning ocean or lively promenade views to connecting family cabins – there’s comfortable accommodation to suit every guest.
  • The MSC Yacht Club, MSC Cruises’ exclusive “ship within a ship concept”, offering 144 luxurious suites, keycard-only access to a dedicated lounge and restaurant, private pool, sun deck and 24-hour butler service and concierge, all within easy reach of everything a larger ship has to offer.
  • Dedicated areas and experiences for families with expansive Doremi kids club featuring dedicated facilities for babies to teens. Families can also enjoy original game shows and activities, a waterpark, video arcades and a virtual reality slide and plenty more.
  • The ultimate wellness escape with adults-only Zen pools at the aft of the ship, an expansive Aurea Spa with an array of relaxing treatments and facilities, an MSC Cruises’ Gym Powered by Technogym with stunning ocean views and The Gentlemen’s Barber.
  • Seven pools, including one with a retractable roof for all-weather enjoyment, plus 13 whirlpool baths.
  • International entertainment options around the clock with spectacular stage shows and multiple entertainment venues for every type of traveler. Plus, live music, enriching activities, games, surprises and more.